Commercial Coach travel is targeted for the masses, while Business and First Class are targeted at financially successful people and corporate travel. And private jet travel is targeted strictly at the financial elite–the top 1%.
The target market for Social Air are those people who currently fly First Class or who occasionally charter a jet aircraft. They are the top 1-5% of income earners in the United States, earning between $200,000/year and $1 million per year and/or have a net worth in excess of $5 million. They are frequent travelers because they have a lot of things going on, but they don’t earn enough to justify a $100,000 outlay for travel alone. There are approximately 5 million households in the U.S. that fall in to this category.2
Typical Social Air Members include:
- Executives of small- to mid-sized corporations
- Successful entrepreneurs
- Entertainers (other than the top-tier)
- Professionals serving high-end clientelle
- Attorneys
- Financial Managers
- Consultants
- Doctors
- Power couples (e.g. a corporate exec wife and engineer husband)
- Investors
- Highly successful sales people
The key attribute of the Social Air Member is that they don’t mind flying with a few other people, and in fact, look forward to the opportunity to meet and network with other successful individuals on a relaxed semi-private flight.
Social Air Members have not arrived at their ultimate destination. They are on their way. They are movers and shakers who are making things happen. They aren’t just living the good life–they are making things happen, but doing it with style and elegance. They think differently than the herd and recognize innovation and efficiency when they see it.
They value:
- Productivity
- Efficiency
- Collaboration
- Innovation
- Relationships
- Family