Social Air offers Semi-private jet travel for people in the top 2 to 5 percent of income earners in the United States. It is a social network for people who want to save huge amounts of money on private jet travel by sharing flights with fellow members. The social membership revolves around a web-based portal that provides members with everything they need to coordinate the booking of shared flights, as well as luxurious aircraft. It is as much a lifestyle company as an airline, with a brand that says successful, smart, dynamic flexible and engaging. Social Air earns money by selling miles for dollars, with a 100% markup on COGS. With ten million people in the target market, a 1% market penetration would result in 100,000 members paying an average of $10,000/year, or an annual revenue of $1,000,000,000.