Social Air semi-private membership travel plans provides a very attractive service that fills the huge gulf between first-class commercial and private jet travel. The trade-offs between cost and privacy, convenience and prestige make Social Air a very attractive option relative to both alternatives.
And this is before focusing on the most valuable benefit of all–the social club membership aspect.
On commercial flights, passengers tend to keep to themselves or possibly engage in trivial chit chat with nearby passengers. On private flights, passengers are alone or with their associates who they are with frequently anyway.
With Social Air, Members will travel in a confined space for a few hours with a select group of smart, successful, friendly people. It is a perfect opportunity to network, explore possibilities, and make new friends.
The most valuable thing about a Social Air flight is not the luxury of the aircraft, the convenience, or even the actual transportation itself—It is the knowledge, assets, and networks of fellow Members.
Of course, Members can always choose to fly in a ‘Do Not Disturb‘ mode. And unlike commercial flights, Members will be able to alert their fellow passengers to their status before the flight. They can even make their seat selections to facilitate their desire for privacy during their flight.
But many, if not most Social Air Members will view the opportunity to engage with other Members in flight as an opportunity that could yield huge benefits far beyond the original purpose of the trip.
In time, Social Air Members who travel the same routes frequently may become friends in real life. Social Air could become one of their key social networks. After all, where else do you have the opportunity to spend hours of uninterrupted time engaging with smart, successful, relaxed fellow Members in a luxurious environment?
In essence, what Social Air has done is taken the most salient feature of these private jets—the fact that they are small and intimate—and accentuated that as a valuable selling proposition. And since this ‘lack of privacy’ has traditionally been uniformly regarded as a negative by the entire private jet charter industry, this is indeed a Unique Selling Proposition that only Social Air can exploit.