SocialAir will set aside 10% of it’s memberships to be given away to specific individuals that are likely to attract other Members into the club. These individuals will represent fields such as:
- Athletes
- Comedians
- Actors
- Business leaders
- Thought leaders
- News personalities
- Politicians
- Religious leaders
- Self-improvement gurus
In exchange for the free membership, these people will be willing to engage with other Members when they fly on Social Air and will shoot a promotional video and have promotional shots to be used in advertisements.
Celebrity endorsements are a tried and true method for promoting brands, but it is particularly applicable to Social Air, since these celebrities will actually be using the service and interacting with other Members in the process. And the appeal is not just the transient association of the celebrity with the service, but the actual anticipation that the Members will get to meet these celebrities in close quarters for an extended period of time.