Free publicity through news articles and company or personality profiles may be the most effective marketing channel at our disposal. Social Air is a totally unique approach to a very sexy and exciting industry with a really fascinating and inspiring back story.
PR Channels
We will leverage all these intangible assets by preparing stories in advance for all types of channels , including:
- Aviation industry magazines
- Start-up focused blogs and magazines (TechCrunch, Wired, Fast Company, etc.)
- Luxury oriented websites and magazines
- Travel-oriented websites, magazines
- Local TV stations, radio stations, newspapers and other publications in markets Social Air is serving or planning to serve
Story Angles
We will develop a number of interesting story angles in advance that we will feed to these publishers. Among those angles are:
- The Back story – Dane was completely broke and unemployed when he took on the Jumpjet project. Three months later, he had started Social Air.
- Semi-private Jet Charter – This is a new sub-category in the jet travel industry. We have coined the phrase and are attempting to create this category.
- Different strategies– The other players in the space all have different approaches to the business. Which one will prove right?
- Social flying – Taking a closer look at the idea of focusing on socializing as a positive aspect of jet travel
- The 1% vs. the 2-5% – There is a natural class struggle built into this endeavor. Private jet travel has always been the exclusive domain of the top 1%. Now we are horning in on their territory.
- Unique funding method – Social Air is taking an unusual path to funding – self-funding through selling memberships while holding off on traditional Angel/VC funding options
- Personality profiles of Founding Team – There are bound to be some different and unexpected types in this founding team of 20 people. We could theoretically have a press release whenever somebody joins the team.
- First flights – The first flight of Social Air and the first flights into any given market will be occasion for another story.
- Social Air vs. Jumpjet – The story of how Social Air arose out of the ashes of the crashed and burned Jumpjet is very interesting.
By writing our own compelling press stories with interesting story hooks that include conflict, novelty and intrigue we can create a steady stream of publicity that will serve to enhance and augment all our various other marketing efforts.